Either/Or

This project was an assignment at MICA under the direction of Minsun Eo. The assignment was to create a fictional design studio for ourself and come up with an identity system for it. The design studio that I created was called Either/Or, and the brand concept and identity system was built around the idea of duality, intersections, Venn Diagrams, Set Theory, and logical disjunction (which describes an either/or statement). Below is the concept, process, and the system applications for promotional material for Either/Or.